![]() In December 2017 Bloomberg reported that YouTube was set to launch a new music streaming service in 2018 codenamed ‘Remix’, which would bring together video clips with an on-demand Spotify-like paid audio service.Ī new YouTube music subscription service was subsequently rolled out as an app and desktop player in five markets on May 22 with an ad-supported free tier and a $9.99-per-month package called YouTube Music Premium. YouTube Red enabled subscribers to watch videos offline without advertising and to play music tracks on the platform in the background of their device.Ī Google Play Music membership was also bundled into each YouTube Red subscription, while those signed up also get unlimited access to the YouTube Music app. In October 2015 YouTube officially launched a $9.99-per month subscription music service called YouTube Red, replacing YouTube Music Key. YouTube originally launched a music streaming service called YouTube Music Key in beta in November 2014 with a public launch slated for September 2015. ![]() Evolution from youTube Music KEy and youTube Red In October 2020 Alphabet CEO, Sundar Pichai, said that “YouTube now has over 30 million Music and Premium paid subscribers, and over 35 million including those on free trials”. The YouTube Music app was made publicly available in June 2018 on iOS and Android across 17 markets including the US, UK, Canada, Australia and Germany following a limited launch earlier that year. A student plan is also available for $4.99 (£4.99). The standard YouTube Music Premium subscription costs $9.99 (£9.99) per month, or $14.99 (£14.99) per month for a Family Plan. The platform’s Premium tier includes additional features such as background play, ad-free music and audio-only mode. ![]() YouTube Music offers two different versions, including an ad-supported free tier, known as YouTube Music and a premium tier, called YouTube Music Premium ![]()
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